Tune Hotels, low-cost hotels from Malaysia

The first Tune hotel in europe will  open in London the next 30th of august.
A good idea or not?
Does it win the competition of the traditional hotels?
The operators in hotel industry are sceptic, but why paying more for something the guest doesn't use?
And just remind that the main service of the hotel experience is the bed.
So why don't succed?


In my opinion, these hotels will have success, many hotel groups will invest in it, to crate low-cost brands, not directly assimilated to the mother brand, to don't affect the brand image built in many years of  competition.
Or maybe they could associate it to their mother brand, just to say: "This is our way to do low cost".
Surely there are segments of market not sensible to price that will continue to prefer the standard hotels offer, and is not fair to reduce this kind of offer, just to a list of services.
The evocation of the experience is something priceless, so pay attention.


The winning way for the low-cost hotel should be to create a positive and authentic evocation of experience in the minds of the potential guests, something not too empty.
Besides, the plus should be the saved money to be used for other activities as shopping and eating, just to say ones.
Business men maybe can reproach only that they won't have a real desk to work on, but for other reason i think they could approve the idea.
In all the cases good luck to the first low-cost hotel chain.

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